Consent and tracking

This article explains how Multifeeds helps your store follow privacy regulations (such as GDPR and similar laws) by respecting your visitors’ cookie choices, and how to choose between the default consent approach and Strict Consent Mode .

Many privacy regulations require that visitors can control how their data is used—especially for:

Marketing / advertising (remarketing, personalization)
Analytics (measurement and performance tracking)

Multifeeds is designed to help you comply by:

Using Shopify’s privacy settings (so visitor choices are captured in a standardized way)
Making your tracking behave according to those choices
Offering a stricter option (Strict Consent Mode) when you need “maximum compliance”

Important note: Multifeeds provides tools to support compliance, but your legal obligations depend on your business and jurisdiction.

Multifeeds reads consent choices from Shopify’s privacy system. That’s why it works well with:

Shopify’s built-in cookie banner: Shopify Admin → Settings → Customer privacy
Most third-party cookie banner apps that connect to Shopify’s privacy settings. This reduces compliance risk because you don’t need a custom integration for every banner vendor. As long as the visitor’s choices are stored in Shopify’s privacy settings, Multifeeds can follow them.

Multifeeds works with two visitor choices:

Marketing (ads / remarketing / personalization)
Analytics (analytics tracking)These choices control how tracking behaves.

By default, Multifeeds loads your GTM container, and then tracking behavior follows the visitor’s choices.

What this means in plain language:

If a visitor allows Marketing , ad-related tracking can run.
If a visitor declines Marketing , ad-related tracking is restricted.
If a visitor allows Analytics , analytics tracking can run.
If a visitor declines Analytics , analytics tracking is restricted. This approach is widely used and is sufficient for many markets, especially when combined with a properly configured consent banner.

Multifeeds supports Google Consent Mode v2, which helps Google tags behave appropriately based on consent. Depending on the tag type and platform behavior:

Some tags can be set to run only after consent is given
Some Google tags may still send limited measurement in a privacy-safe way when consent is not granted (this is a Google feature; other vendors may not support it)

Some markets (or some internal compliance policies) require a stricter rule:

Do not load GTM at all until the visitor gives consent.

That is what Strict Consent Mode is for.

Multifeeds loads GTM only after the visitor has given consent for at least one of:
- Marketing consent (ads-related tracking, such as Google Ads)
- Analytics consent (analytics-related tracking, such as GA4)

Enable it if:

Your legal/compliance requirements require “no tag manager before consent”, or
You want the strictest approach to reduce compliance risk, even if it lowers tracking coverage

Trade-offs

If a visitor declines consent (or never interacts with the banner), GTM won’t load and trackers won’t run.
This can reduce measured conversions and remarketing audiences.

Learn more

Strict Consent Mode details:

https://docs.woolytech.com/article/225-consent-strict-mode

Examples

Example 1: Visitor accepts Marketing + Analytics

Tracking can run normally (within platform behavior).

Example 2: Visitor accepts Analytics, declines Marketing

Analytics can run.
Advertising/remarketing is restricted.

Example 3: Visitor declines both Marketing + Analytics

Tracking is restricted.
If Strict Consent Mode is ON, GTM won’t load and trackers won’t run.

Troubleshooting (common questions)

Some platforms may still send limited, privacy-safe measurement signals (especially for Google tags). Declining consent mainly prevents cookie storage and personalization.

If the banner loads late, tracking may start later or remain restricted until the visitor’s choice is available. For best results, use a banner that loads early on page load.

Consent and tracking

Why consent matters (GDPR and similar privacy rules)

Works with Shopify’s privacy settings (and most cookie banner apps)

The two consent categories Multifeeds uses

Default consent behavior (recommended for most stores)

Google Consent Mode v2 (built in)

Strict Consent Mode (maximum compliance option)

What changes when Strict Consent Mode is ON?

When should you enable Strict Consent Mode?