Variant filters are used to select specific variants of a multi-variant product to be included in feed. It can be configured in the Metadata tab of the feed editor.
There are 5 ways to filter products/variants:
1. Variant filter by options
A filter is defined by the option name and corresponding value.
For example you might have a shirt with a “Style” option, of which a value of “Short-Sleeve” specifing a variant for men and a value of “V-Neck” specifying a variant for women. Including both variants in a product feed is a waste since you lose the opportunity to specifically target the Short-Sleeve to customers who are looking for men’s t shirt and the V-Neck to customers who are looking for women shirt.
For such a case it is recommended to create 2 product feeds for each of the variant. For the first, create a variant filter to include “Style” equal to “Short-Sleeve” and you can set the gender to “male”. For the second, add a variant fliter to include “Style” equal to “V-Neck” and set the gender to “female”. By doing so you will manage to generate 2 separate items in Google Merchant Center from a single product in your shop, enable the opportunity to target better in Google Ads campaigns.
2. Products/Variant filter by metafields. Products/variants can be included in or excluded from the feed depending on metafield value.
3. Variants filter by price. Include only variants whose price fall between the min price and max price.
4. Products filters by variant stock Products can ben included in or excluded from the feed depending on quantity in stock.
5. Products filters by custom data Products can be included in or excluded from the feed depending on custom data. You can mark products with custom data in the app.
Please have a look at the instructional video.
