---
title: "Adding Google Analytics 4 to Shopify"
url: https://docs.woolytech.com/en/articles/209-adding-google-analytics-4-to-shopify
collection: "Tracking tags"
updated: 2026-07-31
language: en
---

# Adding Google Analytics 4 to Shopify

Adding Google Analytics (GA) to your Shopify store is crucial for understanding your customers and optimizing your business for growth.

GA4 could be challenging to get right. With Multifeeds' Pixel and tags, it is as simple as copy and paste the measurement ID.

If you don't have a GA4 account or GA4 property yet, start by [creating them first](https://support.google.com/analytics/answer/9304153?hl=en). The steps below assume that you have created a property dedicated for your Shopify store.

## Getting the Measurement ID

A Google Analytics Measurement ID is a unique code that connects your website or app to Google Analytics 4 (GA4). You can find your Measurement ID in the GA4 interface within the "Data Streams" section of your property's admin settings. 

![](https://staticfiles.gleap.io/helpcenter/65cecc47f9fbfb7f6ae1288e/20260325041347_4275.jpg)

Open the data stream, and copy the measurement ID

![](https://staticfiles.gleap.io/helpcenter/65cecc47f9fbfb7f6ae1288e/20260325041347_7630.jpg)

Paste it into the app

![](https://staticfiles.gleap.io/helpcenter/65cecc47f9fbfb7f6ae1288e/20260325041347_4058.jpg)

And you can move on to test GA4 on your Shopify store

## Testing GA4 on Shopify store

You will not be able to view the debug mode in GA4. But you can view the realtime data to verify it’s tracking.

In your Google Analytics dashboard, go to Reports > Realtime overview

![](https://staticfiles.gleap.io/helpcenter/65cecc47f9fbfb7f6ae1288e/20260325041347_3958.jpg)

Open the Shopify store in another browser and watch the realtime data showing up as you navigate the store.

## Supported events

Most of the [recommended events for online sales](https://support.google.com/analytics/answer/9267735#online-sales) are supported out of the box

<table style="min-width: 25px;"><colgroup><col style="min-width: 25px;"></colgroup><tbody><tr><td colspan="1" rowspan="1"><p>EventTrigger when a user...Supported</p></td></tr><tr><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://developers.google.com/analytics/devguides/collection/ga4/reference/events#add_payment_info">add_payment_info</a></p></td><td colspan="1" rowspan="1"><p>submits their payment information during checkout</p></td><td colspan="1" rowspan="1"><p>Yes</p></td></tr><tr><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://developers.google.com/analytics/devguides/collection/ga4/reference/events#add_shipping_info">add_shipping_info</a></p></td><td colspan="1" rowspan="1"><p>submits their shipping information during checkout</p></td><td colspan="1" rowspan="1"><p>Yes</p></td></tr><tr><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://developers.google.com/analytics/devguides/collection/ga4/reference/events#add_to_cart">add_to_cart</a></p></td><td colspan="1" rowspan="1"><p>adds items to their shopping cart</p></td><td colspan="1" rowspan="1"><p>Yes</p></td></tr><tr><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://developers.google.com/analytics/devguides/collection/ga4/reference/events#add_to_wishlist"><s>add_to_wishlist</s></a></p></td><td colspan="1" rowspan="1"><p><s>adds items to their wishlist</s></p></td><td colspan="1" rowspan="1"><p>No</p></td></tr><tr><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://developers.google.com/analytics/devguides/collection/ga4/reference/events#begin_checkout">begin_checkout</a></p></td><td colspan="1" rowspan="1"><p>begins checkout</p></td><td colspan="1" rowspan="1"><p>Yes</p></td></tr><tr><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://developers.google.com/analytics/devguides/collection/ga4/reference/events#purchase">purchase</a></p></td><td colspan="1" rowspan="1"><p>completes a purchase</p></td><td colspan="1" rowspan="1"><p>Yes</p></td></tr><tr><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://developers.google.com/analytics/devguides/collection/ga4/reference/events#refund"><s>refund</s></a></p></td><td colspan="1" rowspan="1"><p><s>receives a refund</s></p></td><td colspan="1" rowspan="1"><p>No</p></td></tr><tr><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://developers.google.com/analytics/devguides/collection/ga4/reference/events#remove_from_cart">remove_from_cart</a></p></td><td colspan="1" rowspan="1"><p>removes items from their shopping cart</p></td><td colspan="1" rowspan="1"><p>Yes</p></td></tr><tr><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://developers.google.com/analytics/devguides/collection/ga4/reference/events#select_item"><s>select_item</s></a></p></td><td colspan="1" rowspan="1"><p><s>selects an item from a&nbsp;list of items or offerings</s></p></td><td colspan="1" rowspan="1"><p>No</p></td></tr><tr><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://developers.google.com/analytics/devguides/collection/ga4/reference/events#select_promotion"><s>select_promotion</s></a></p></td><td colspan="1" rowspan="1"><p><s>selects a promotion</s></p></td><td colspan="1" rowspan="1"><p>No</p></td></tr><tr><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://developers.google.com/analytics/devguides/collection/ga4/reference/events#view_cart">view_cart</a></p></td><td colspan="1" rowspan="1"><p>views their shopping cart</p></td><td colspan="1" rowspan="1"><p>Yes</p></td></tr><tr><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://developers.google.com/analytics/devguides/collection/ga4/reference/events#view_item">view_item</a></p></td><td colspan="1" rowspan="1"><p>views an item</p></td><td colspan="1" rowspan="1"><p>Yes</p></td></tr><tr><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://developers.google.com/analytics/devguides/collection/ga4/reference/events#view_item_list">view_item_list</a></p></td><td colspan="1" rowspan="1"><p>views a list of items or offerings</p></td><td colspan="1" rowspan="1"><p>Yes</p></td></tr><tr><td colspan="1" rowspan="1"><p><a target="_blank" rel="noopener noreferrer nofollow" class="linktype-link link" data-linktype="link" href="https://developers.google.com/analytics/devguides/collection/ga4/reference/events#view_promotion"><s>view_promotion</s></a></p></td><td colspan="1" rowspan="1"><p><s>views a promotion on your website or app</s></p></td><td colspan="1" rowspan="1"><p>No</p></td></tr></tbody></table>