Pinterest has become a popular target advertisement platform. Merchants have been using Multifeeds to create product feeds for Pinterest, and now they can create tracking to measure and optimize the Pinterest campaigns.
With Multifeeds' Pixel and tracking, it is as simple as creating a new tag, select the events you want to track (ViewContent, AddToCart, Purchase, etc.), copy and paste the Pinterest ID and you are good to go.
1. Log into your Pinterest account → Go to "Conversions" from the top-left menu options.
2. Go to the "Tag manager" and click on "Install the Pinterest tag".
Enter the store URL, and note the tag ID on the top right corner You will need to enter it into the newly created Pinterest tag.
Continue with the data source setup. To setup Pinterest tag with Multifeeds, make sure you choose "Manual setup"
Multifeeds supports Enhanced matching customer data, so make sure that you have the option turned on in the next step.
Paste it into your newly created Pinterest tag
After saving the new tag, you can move on to test Pinterest tracking on your Shopify store.
Install Pinterest Tag Helper Chrome extension to easily test your Pinterest tag.
Open the Shopify store in another browser and watch the real time data showing up as you navigate the store.
Most of the standard events are supported out of the box:
PageVisit: Views of primary pages, such as product pages and article pages
ViewCategory: Views of category pages
Search: Searches on your website
AddToCart: Items being added to shopping carts
Checkout: Completed transactions
WatchVideo: Video views
Signup: Sign-ups for your products or services
Lead: Interest in your products or services
Custom: Special event unique to your site
AddPaymentInfo: Payment information added during the checkout process
AddToWishlist: Items added to wishlists
InitiateCheckout: Beginning of the checkout process
Subscribe: Subscriptions for your product or service
ViewContent: Views on your web page such as a product or landing page
