---
title: "Facebook Tracker"
url: https://docs.woolytech.com/en/articles/230-facebook-tracker
collection: "Tracking"
updated: 2026-10-09
language: en
---

# Facebook Tracker

## Purpose / when to use

Use **Facebook (Meta) Pixel Tracker** to send events to Meta for ads optimization, conversion tracking, and remarketing audiences.

  

With Multifeeds, you can connect **multiple pixels** to your Shopify store using just **one tracker**.

  

## Requirements

-   A **GTM Web container** connected in Multifeeds
    
-   **Meta Dataset (Pixel) ID(s)** from Meta Events Manager
    

  

## Field reference (tracker-specific)

### Facebook Pixel IDs (required)

One or more numeric Pixel/Dataset IDs (comma-separated supported).

  

### Limited Data Use (LDU) (optional)

Enables Meta’s Limited Data Use mode.

  

## Setup steps in Multifeeds

1.  Go to **Pixels & Tracking**
    
2.  Open the **Client Trackers** tab
    
3.  Click **Add tracker**
    
4.  Choose **Facebook**
    
5.  Select event(s) to track
    
6.  Fill in the fields above (Pixel IDs, LDU if needed, Item ID Template, Conversion Value)
    
7.  Click **Save/Connect**
    

  

## How to find Meta Dataset (Pixel) ID

1.  Log into **Facebook Business Manager** → click **All tools**
    
2.  Open **Events Manager** → **Data Sources**
    
3.  Select your dataset/pixel → open the **Settings** tab → copy **Dataset ID / Pixel ID**
    

  

Events Manager:

  

![](https://p16-cc-image-search-sign-sg.ibyteimg.com/tos-alisg-i-h9hire4aei-sg/image/99e7186bc82a9acc41aaac3daec8c5b3~tplv-h9hire4aei-image.jpeg?rk3s=add9cc80&x-expires=1783911771&x-signature=ZaUxr9aZHDbVqm%2B7CUo4iSwqWBE%3D)

  

Dataset ID in Settings:

  

![](https://p16-cc-image-search-sign-sg.ibyteimg.com/tos-alisg-i-h9hire4aei-sg/image/11049138fe1dc9ca21f0d2d0d889647f~tplv-h9hire4aei-image.jpeg?rk3s=add9cc80&x-expires=1783911771&x-signature=p9bUI9zTCY1sLtnIjnifBZgnPlQ%3D)

  

> You can paste multiple IDs separated by commas to connect multiple pixels.

  

## Supported events

Most of the standard events are supported out of the box (examples below):

  

<table style="min-width: 25px;"><colgroup><col style="min-width: 25px;"></colgroup><tbody><tr><td colspan="1" rowspan="1"><p>Event NameDescriptionNotes</p></td></tr><tr><td colspan="1" rowspan="1"><p><code>ViewContent</code></p></td><td colspan="1" rowspan="1"><p>Visitor views a product page / content page.</p></td><td colspan="1" rowspan="1"><p>Useful for catalog / retargeting signals.</p></td></tr><tr><td colspan="1" rowspan="1"><p><code>AddToCart</code></p></td><td colspan="1" rowspan="1"><p>Visitor adds a product to cart.</p></td><td colspan="1" rowspan="1"><p>For Advantage+ catalog ads, <code>contents</code> &nbsp;is typically required.</p></td></tr><tr><td colspan="1" rowspan="1"><p><code>InitiateCheckout</code></p></td><td colspan="1" rowspan="1"><p>Visitor starts checkout.</p></td><td colspan="1" rowspan="1"><p><br></p></td></tr><tr><td colspan="1" rowspan="1"><p><code>AddPaymentInfo</code></p></td><td colspan="1" rowspan="1"><p>Visitor submits payment info in checkout.</p></td><td colspan="1" rowspan="1"><p><br></p></td></tr><tr><td colspan="1" rowspan="1"><p><code>Search</code></p></td><td colspan="1" rowspan="1"><p>Visitor searches on your store.</p></td><td colspan="1" rowspan="1"><p><br></p></td></tr><tr><td colspan="1" rowspan="1"><p><code>Purchase</code></p></td><td colspan="1" rowspan="1"><p>Visitor completes a purchase.</p></td><td colspan="1" rowspan="1"><p><strong>Required:</strong> <code>currency</code> &nbsp;and <code>value</code></p></td></tr></tbody></table>

## Testing + troubleshooting

### Testing

**Option A — Meta Events Manager (recommended)**

1.  Go to **Events Manager → Data Sources → your dataset**
    
2.  Open **Test events**
    
3.  Open your Shopify storefront in another browser/tab and navigate product/cart/checkout
    
4.  Watch events appear in real time
    

  

Test events screen:

  

![](https://p16-cc-image-search-sign-sg.ibyteimg.com/tos-alisg-i-h9hire4aei-sg/image/efa6236d8f053ba2408766564cedb812~tplv-h9hire4aei-image.jpeg?rk3s=add9cc80&x-expires=1783911771&x-signature=%2B5M07hrDBi%2Fy65k1n4IBbfbODdw%3D)

  

**Option B — Browser extension**

-   Use **Meta Pixel Helper** to verify events on product/cart/checkout pages.
    

  

Also:

-   Place a test order and confirm **Purchase** fires **once** with **value** and **currency**.
    

  

### Troubleshooting

-   **Pixel IDs format error:** use digits only, separated by commas.
    
-   **Product ID mismatch:** update **Item ID Template** to match your Meta catalog IDs.
    
-   **Checkout events missing:** verify you didn’t block checkout pages with URL/currency filters; enable **Whitelist checkout pages** when using URL pattern filtering.
    

  

Last updated on May 14, 2026

Facebook Tracker