---
title: "AWIN (Web) Tracker"
url: https://docs.woolytech.com/en/articles/234-awin-web-tracker
collection: "Tracking"
updated: 2026-07-31
language: en
---

# AWIN (Web) Tracker

# AWIN (Web) Tracker

## Purpose / when to use

Use **AWIN (Web) Tracker** to track affiliate conversions for AWIN and support your affiliate program attribution.

  

Accurate tracking is crucial for correct affiliate attribution (so you don’t underpay or overpay affiliates).

  

## Requirements

-   A **GTM Web container** connected in Multifeeds
    
-   **AWIN Advertiser ID** (numeric)
    

  

## How to find your AWIN Advertiser ID

You can find your **AWIN Advertiser ID** by logging into your AWIN account and looking at the top right corner of your dashboard.

  

![](https://p16-cc-image-search-sign-sg.ibyteimg.com/tos-alisg-i-h9hire4aei-sg/image/3c9aa163bcae3c0732bf99a977912ec3~tplv-h9hire4aei-image.jpeg?rk3s=add9cc80&x-expires=1783912111&x-signature=QBv35peG7V1xhQdmvRji40p9g9g%3D)

  

1.  Copy the **Advertiser ID** from AWIN Dashboard
    
2.  Paste it into your newly created AWIN tracker in Multifeeds
    

  

![](https://p16-cc-image-search-sign-sg.ibyteimg.com/tos-alisg-i-h9hire4aei-sg/image/8fafc9ee005637450f6aca4bab0fc4b0~tplv-h9hire4aei-image.jpeg?rk3s=add9cc80&x-expires=1783912111&x-signature=zgB8VhwphOmft3Wi13FWLpEPFQg%3D)

  

## Field reference (tracker-specific)

### Advertiser ID (required)

Your AWIN Advertiser ID (numbers only).

  

## Setup steps in Multifeeds

1.  Go to **Pixels & Tracking**
    
2.  Open the **Client Trackers** tab
    
3.  Click **Add tracker**
    
4.  Choose **AWIN**
    
5.  Enter **Advertiser ID**
    
6.  Configure **Item ID Template**
    
7.  Click **Save/Connect**
    

  

## Conversion tracking & attribution (how it works)

When a user lands on your site, the tracking logic checks URL parameters and sets a cookie named **AwinChannelCookie**. It can be:

  

-   **aw**: the last click came from an AWIN link
    
-   **direct**: the last click had no source in its URL
    
-   **other**: the last click came from a non-AWIN source
    

  

Details:

-   Cookie name: `AwinChannelCookie`
    
-   Source URL parameters checked: `utm_source` , `source` , `gclid` , `fbclid`
    
-   AWIN source value: `aw` , `awin`
    
-   Parameters are checked left to right, and the **last** parameter value decides the attribution.
    

  

## Testing + troubleshooting

### Testing

-   Use **GTM Preview** to confirm the AWIN tag fires on the Purchase/thank-you page.
    
-   Place a test order and confirm Purchase fires once.
    
-   Follow AWIN’s documentation to test tracking:[https://advertiser-success.awin.com/s/article/Testing-tracking-guide?language=en\_GB](https://advertiser-success.awin.com/s/article/Testing-tracking-guide?language=en_GB)
    

  

### Troubleshooting

-   **Invalid advertiser ID:** must be numeric only.
    
-   **Missing conversions:** check consent settings and checkout URL filtering.
    

  

## Consent signals (optional)

If your store needs to obtain cookie consent for AWIN tracking and inform AWIN of the consent status, you can add a **Consent Signals** tag.

  

The tag sets consent status based on the selected Google Consent Mode parameter. A recommended value is `analytics_storage` , corresponding to Shopify `analyticsProcessingAllowed` .

  

![](https://p16-cc-image-search-sign-sg.ibyteimg.com/tos-alisg-i-h9hire4aei-sg/image/d3a4120274839f1855eeff026e9330a2~tplv-h9hire4aei-image.jpeg?rk3s=add9cc80&x-expires=1783912111&x-signature=qgtKe099kPXbJ9bXo9TUmId82Uk%3D)

  

Last updated on May 14, 2026