How to find your Google Ads Conversion ID and Conversion Label

To connect a Google Ads conversion action to Multifeeds, you need its Conversion ID and Conversion Label.

Step 1: Open the conversion action

1. Sign in to your Google Ads account.

2. Click Goals in the left-hand menu.

3. Go to Conversions → Summary.

4. Find and click the conversion action you want to connect, such as Multifeeds Purchase.

Step 2: Open the tag setup

Scroll down to the Data sources section and click Manage.

Step 3: Find the Conversion ID and Conversion Label

Select the Use Google Tag Manager tab.

You will see the following information:

• Conversion ID

• Conversion Label

Copy both values and enter them into the corresponding fields in your Multifeeds tracker.

For additional information, see Google’s instructions for finding a Conversion ID and Conversion Label.