---
title: "How frequently are feeds run?"
url: https://docs.woolytech.com/en/articles/29-how-frequently-are-feeds-run
collection: "FAQs"
updated: 2026-10-28
language: en
---

# How frequently are feeds run?

Feed are run by the app to ensure that products are properly synchronized with the ads platform. **File feeds** are run at least once every day (foreign currency feeds run more frequently to adapt with exchange rate changes). Google content API feeds run full every **26 days** (enough to keep the items from being expired), but run for individual product update instantly when it occurs.

File feeds can be **scheduled** to run at specific times of day. This is helpful to align the feed runs with bulk stock updates or price changes. For example your back-end system maybe update the stocks for product every day at 04:30 (must have ended before 05:00), then you can set the feed schedule to run a few minutes after 05:00 so the latest changes are picked up as soon as possible.

![](https://staticfiles.gleap.io/helpcenter/65cecc47f9fbfb7f6ae1288e/20260325041346_9284.jpg)

All the feeds also run whenever there is a new feed settings update, or when the manual “Refresh feeds” button is clicked in the app.

Updated

Now you can [run feeds more frequently](/article/103-run-feeds-more-frequently) at additional cost.