---
title: "The number of generated feed items is different from expectation"
url: https://docs.woolytech.com/en/articles/57-the-number-of-generated-feed-items-is-different-from-expectation
collection: "FAQs"
updated: 2026-11-10
language: en
---

# The number of generated feed items is different from expectation

Firstly, make sure you understand the difference between products, variants and items.

**Products** refer to Shopify products, which consist of one or multiple **variants**.

**Items** refer to items found in Merchant account, generally correspond to a single product variant.

Some reasons why number of made-available products differ from number of items:

-   Your products have multiple variants.
    
-   After feeds run, it takes up to 15 minutes for items to be updated in GMC.
    
-   Depends on the feed settings and product data, a Shopify product can generate none, one or multiple items.
    
-   Merchant account can also contain items of previous feeds from the past. To clear all items in Merchant accounts, login and delete all the feeds.
    
-   Unpublished products are not synchronized to GMC.
    

Other than above, items can be replicated by Google (automatically) to other countries that your shop is shipping to (more about this [here](https://support.google.com/merchants/answer/7448571)). Replications are also counted into total number of items in GMC. This may not be desired in many cases:

-   You have a dedicated feed for the targeted country. For example you have a feed in GBP for United Kingdom and Google keeps replicated items from your USD feed to UK.
    
-   The number of items in your GMC goes up and hits the GMC limit (150.000 items by default).