---
title: "Feed editor - Local Product Data"
url: https://docs.woolytech.com/en/articles/96-feed-editor-local-product-data
collection: "Getting started"
updated: 2026-10-01
language: en
---

# Feed editor - Local Product Data

Use these specifications to format your product information to successfully show your local products on Google. Submit your product data in the right format - it allows you to create successful local inventory ads and free local product listings.

You can highlight the [store pickup](https://support.google.com/merchants/answer/7029574) option by adding the following three attributes to your feed. Add these attributes to your primary feed for any items where the values are true in all stores.

![](https://staticfiles.gleap.io/helpcenter/65cecc47f9fbfb7f6ae1288e/20260325041347_9983.png)

**Pickup SLA**: Specify the expected date that an order will be ready for pickup, relative to when the order is placed.

**Pickup method**: Specify whether store pickup is available for this offer and whether the pickup option should be shown as buy, reserve, ship to store, or not supported.

Link template: When customers click your ad or free listing, if your account is enabled for the [merchant hosted local storefront (full)](https://support.google.com/merchants/answer/7178526) feature, they’re sent to a landing page on your website for the product. Set the URL for this landing page with the link for merchant hosted local storefront `[link_template]`  attribute.

**Ads redirect**: When customers click your ad, if your account is enabled for the [merchant hosted local storefront](https://support.google.com/merchants/answer/7178526) feature, they are sent to a landing page on your website for the product.

Use ads redirect to set a URL that includes tracking parameters, which can help you better understand traffic to your landing page.