Meta (Facebook) multi pixel tracking

Adding Meta (Facebook) pixels to your Shopify store is crucial for understanding your customers and optimizing your business for growth, especially when you are promoting your store through social channels.

With Multifeeds' Pixel and tracking, it is as simple as creating a new tag, select the events you want to track (ViewContent, AddToCart, Purchase, etc.), copy and paste the pixel IDs and you are good to go.

How to find Meta Dataset (Pixel) ID?

1. Log into your Facebook Business Manager → Click "All tools" in the left-hand menu options.

2. On the pop-up menu, find "Event Manager" → "Data Sources".

3. Go to the "Settings" tab and find Dataset ID.

Paste it into your newly created Meta tag

You can link multiple pixels to a single tag

Now you can move on to test Meta tracking on your Shopify store

Testing Meta tracking on Shopify store

In your Meta business manager dashboard, go to Events Manager > Data Sources > the created data set > Test events

Open the Shopify store in another browser and watch the realtime data showing up as you navigate the store.

Supported events

Most of the standard events are supported out of the box

Event Name Event Description Object Properties

Event Name	Event Description	Object Properties
`AddPaymentInfo`	When payment information is added in the checkout flow. A person clicks on a save billing information button.	`content_ids` , `contents` , `currency` , `value` Optional.
`AddToCart`	When a product is added to the shopping cart. A person clicks on an add to cart button.	`content_ids` , `content_type` , `contents` , `currency` , `value` Optional. Required for Advantage+ catalog ads: `contents`
`InitiateCheckout`	When a person enters the checkout flow prior to completing the checkout flow. A person clicks on a checkout button.	`content_ids` , `contents` , `currency` , `num_items` , `value` Optional.
`Purchase`	When a purchase is made or checkout flow is completed. A person has finished the purchase or checkout flow and lands on thank you or confirmation page.	`content_ids` , `content_type` , `contents` , `currency` , `num_items` , `value` Required: `currency` and `value` Required for Advantage+ catalog ads: `contents` or `content_ids`
`Search`	When a search is made. A person searches for a product on your website.	`content_ids` , `content_type` , `contents` , `currency` , `search_string` , `value` Optional. Required for Advantage+ catalog ads: `contents` or `content_ids`
`ViewContent`	A visit to a web page you care about (for example, a product page or landing page). `ViewContent` tells you if someone visits a web page's URL, but not what they see or do on that page. A person lands on a product details page.	`content_ids` , `content_type` , `contents` , `currency` , `value` Optional. Required for Advantage+ catalog ads: `contents` or `content_ids`

AddPaymentInfo

When payment information is added in the checkout flow.

A person clicks on a save billing information button.

content_ids , contents , currency , value

Optional.

AddToCart

When a product is added to the shopping cart.

A person clicks on an add to cart button.

content_ids , content_type , contents , currency , value

Optional.

Required for Advantage+ catalog ads: contents

InitiateCheckout

When a person enters the checkout flow prior to completing the checkout flow.

A person clicks on a checkout button.

content_ids , contents , currency , num_items , value

Optional.

Purchase

When a purchase is made or checkout flow is completed.

A person has finished the purchase or checkout flow and lands on thank you or confirmation page.

content_ids , content_type , contents , currency , num_items , value

Required: currency and value

Required for Advantage+ catalog ads: contents or content_ids

Search

When a search is made.

A person searches for a product on your website.

content_ids , content_type , contents , currency , search_string , value

Optional.

Required for Advantage+ catalog ads: contents or content_ids

ViewContent

A visit to a web page you care about (for example, a product page or landing page). ViewContent tells you if someone visits a web page's URL, but not what they see or do on that page.

A person lands on a product details page.

content_ids , content_type , contents , currency , value

Optional.

Required for Advantage+ catalog ads: contents or content_ids