AWIN tracking

If you promote your business with affiliates at all, there’s a good chance you use AWIN. It’s a platform that can tie purchases on your website to promotions from specific affiliates, allowing you to learn who is the most effective, and reimburse them for their work. For this process to work properly, it is crucial to have accurate AWIN conversion tracking and attribution.

With Multifeeds' Pixel and tracking, it is as simple as creating a new AWIN Conversion tag, copy and paste the AWIN Advertiser ID and you are good to go.

Optionally you can add Consent Signals to align your website with regulatory (GDPR, etc).

How to find your AWIN Advertiser ID?

You can find your AWIN Advertiser ID by logging into your AWIN account and looking at the top right corner of your dashboard.

This digit-only ID is unique to your program and is necessary for various integrations and support requests, including setting up the AWIN Conversion tracking with Multifeeds.

Copy the Advertiser ID from AWIN Dashboard
Paste it into your newly created Conversion tracking tag

Conversion tracking

The setup will track conversions on your Shopify store, and send the data to AWIN for sale attribution.

How AWIN tracking and traffic attribution works

When a user lands on site, it checks the url for parameters and sets a cookie named AwinChannelCookie. It will set it to either aw, direct, or other. This is what each of those mean.

aw - The last click came from an Awin link.

direct - The last click had no source in its url.

other - The last click came from some other non-awin source.

This is important, because if I go on to convert with this cookie set to “aw”, then AWIN will take credit for the conversion. If this cookie isn’t set correctly, you could be underpaying or overpaying your affiliates.

Cookie name: AwinChannelCookie
Source URL parameters that are being checked: utm_source,source,gclid,fbclid
AWIN source value: aw,awin

Parameters are checked from left to right, and the last parameter value will decide the attribution

This click URL

https://woolytech.com/?source=aw&sv_campaign_id=78889&sv_tax1=affiliate&sv_tax2=&sv_tax3=AffiliateSite&sv_tax4=vogue.it&sv_affiliate_id=78889&awc=18739_1739803849_c9e3060fe199ee03c02184d74e6959e8&utm_source=AffiliateSite&utm_medium=affiliates&utm_campaign=78889

will attribute the traffic to other, as utm_source is the last source parameter and its value is not aw nor awin.

Testing AWIN conversion tracking on Shopify store

Follow AWIN documentation to test your AWIN tracking here.

Consent Signals

When your store needs to obtain cookie consent for Awin’s tracking and inform Awin of the consent status, you can add a Consent Signals tag.

The tag will set the consent status based on the availability of the selected Google consent Mode parameter. The recommended value is analytics_storage, corresponding to Shopify analyticsProcessingAllowed (customer has accepted analytics processing in cookies banner)