Google Ads is showing my full price instead of sale price?

By default, if a product has “Compare at price” (the higher price) in Shopify, the app will submit this higher price as the “normal” price and the standard (lower) price as the sale_price in product feeds.

However, in Google Shopping, the sale tag will only be displayed (with the higher price crossed out) your products meet some requirements by Google.

We also have a blog about this too.

So if the requirements are not met, your higher price (compare at price) will be shown. To avoid this, check the “Ignore compare price” in the Metadata tab of the feed editor.

The standard (lower price) will then be submit as normal price in feeds, without a sale price. Your product ads will show with this price instead of the higher price.