How to add feed to Bing Shopping

If you are an online seller then you will surely be looking for a solid platform to promote your products and Bing Shopping (Microsoft Shopping) is a good choice.

So what is Bing and how to create a feed?

To run Microsoft Shopping Campaigns, you must create a feed and upload a catalog feed file. A feed file contains a list of your products and attributes that define how they will display on Bing. Whenever you want to update your feed, you upload an updated feed file. Each store can have more than one feed, but the products in each file must be unique per market.

Let’s find out how to create a feed:

Firstly, you need to have an account on Bing. You could create an account here

After then, you create a Microsoft Merchant Center store:

If you want to list your feed on Bing, you first need to create a Microsoft Merchant Center store. Once you create a store, it will either be auto-approved, auto-rejected, or queued for a manual review. The review process can take up to 5 days, but you will receive an email when an approval decision has been made.

From the top menu, select Tools > Merchant center > Manage stores (shopping cart icon).

Select Create store.

Enter your store info, including your Store description and SSL Checkout selection. You also have the option to block aggregators here.

You'll also be asked to verify your site through Domain validation. You have two choices:

  •       Validated via Bing Webmaster Tools.
  •       Validated via Universal Event Tracking (UET) tag

Note: If you validate your domain using a UET tag, the tag has to register at least 50 events before the domain appears as an option when you create a Microsoft Merchant Center store.

Select Save.

After successful store creation, you will be taken to a page where you will be informed of the store status. You'll be able to check if your store was automatically approved/rejected or is queued up for manual review.

After your store is approved, you can create your feed.

You go to Multiple Google Shopping Feed app and in the first tab, you choose Bing platform:

Switch to next tab and fill in information you would like to show up with Bing.

You check with feed preview and if everything is ok, go to save feed settings.

Finally, now you copy feed URL and paste in Bing:

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