Feed editor - Basic product data

PThis section specify how the basic data of the item in Google Merchant Center is generated, including the item ID, product title and product description. You can used the predefined token to provide the product data into the feed ({product_title}, {variant_title}, ...). You can add in your own text for better SEO if you need to.

{product_options} is a special token which provide a combination of the product available options into the feed. Put it in the description and you will have a text like "Styles: Short-sleeve, Long-sleeve; Colors: Red, Blue; Sizes: Small, Medium", which is recommended for some product categories for better SEO.

You may also change the main image of product that will show in the shopping ads on this tab. You can customize the main image in a variety of ways, like using a variant image, the first product image, the second product image, and so on, or selecting an image from metafields.

Additional images

Given how images are important in e-commerce these days, the app allow extensive customization of additional images either manually in product level feed settings, or with following feed settings

Number of additional images

Set this value to 0 will skip submission of additional images.

Variant image affinity

Shopify only allow a variant to be assigned only 1 image. This image will typically serve as the main image of the feed item. There is no official ways to assign more than 1 image to a variant.

By default, the app will find the "additional" images for a variant from the product gallery, which meet these conditions:

1/ Not assigned to any variants, or assigned to only the variant in question.

2/ Different from the main image

However, this might not work for all use-cases. For example, shops can use customization or apps  to have more images per variants (check out here, for example). In these customization or apps, there must be a way to link an image to a variant (affinity), and this is mostly done via the image alt text or the image name (which then become part of the image url). For example, an image may have alt text "Red" to indicate that it "belongs" to the red variant of a shirt. With some landing page theme modification, this will allow the right images to show up when a variant is selected.

These linking between variant and images need to reflect in product feeds to. Variant image affinity allow to add an expression, when evaluated to true indicate linking between an image and its variant.

The feature in action:


1/ Pick images that have color built in to their names (or URLs)

'Image url' ~= 'Option "color"'

2/ Pick images that have the alt text set to a variant size

'Image alt text' ~= 'Option "size"'

3/ Skip a particular image that reported with Google violation

'Image alt text' != "nudity"

The following expression indicate that if the alt text of the image contains the color of the variant, then the variant is linked to the image. Other tokens for the expression include image url, different variant options, attributes, and metafields.

Please note that both main and additional images can be manually customized (and assigned) to variants using product level feed settings, which take precedence over the variant image affinity expression.

Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.

Still need help? Contact Us Contact Us