Google Automated discounts

This is a program of Google Shopping that could be a game changer for merchants on Shopify. It allows Google to dynamically choose discounted price products, based on its enormous intelligence of the products and the market. The discounted price is guarded by the 2 attributes submitted in product feeds

• auto_pricing_min_price
• cost_of_goods_sold

Dynamic discount would help maximize revenue. Please read more about Google Automated discounts here.

How it works

1. Product feed is submitted, with product price (e.g. 10 USD) and auto_pricing_min_price (e.g. 7 USD), and cost_of_goods_sold (e.g. 5 USD)
2. Given that all the requirements are met and the store had been approved for the program, Google will calculate a discounted price for this product (e.g. 8 USD) to show in advertisement. The discounted value would be calculated dynamically based on various factors, and never be less than the auto_pricing_min_price or cost_of_goods_sold.
3. Attracted by the discount, the customer click on the ads, and redirected to the product page.
4. With URL integration feature enabled, the product page, and though out the shopping session, the product would be shown together with the discounted price (e.g. 8 USD). The discounted price only apply to the specific session of the customer, and does not apply to other sessions of customers from other channels.
5. The customer continue with the checkout process (i.e. add to cart, check out, etc.)
6. If the product is added to cart, the discounted price shall remain in the cart for the next 48 hours, as requested by the Google Automated discounts program