Trackers

Trackers are pre-built tracking configurations that Multifeeds installs into your Google Tag Manager (GTM) container to send events (e.g., Page View, Add to Cart, Purchase) to platforms like Meta (Facebook), Google Ads, GA4, Pinterest, and AWIN.

What is a tracker?

• A tracker is a single tracking setup you create in Multifeeds.
• When you save a tracker, Multifeeds installs (or updates) the required GTM tags, triggers, and related configuration in your container.
• Trackers help you avoid manual GTM setup and keep tracking consistent across events.

Client vs Server trackers

• Client (Web) trackers: Installed into a GTM Web container and run in the browser.
• Server trackers: Installed into a GTM Server container and run server-side (requires server-side tracking setup).

Why use Trackers in Multifeeds?

Tracking on ads platforms (Google/Meta/…) has become more complex over time. Trackers help you:

• Install tracking faster without manual GTM setup
• Keep tracking consistent across key ecommerce events (View Item, Add to Cart, Purchase, …)
• Reduce common mistakes that lead to missing or inaccurate conversion data
• Manage cost transparently using monthly credits (each tracker uses a defined number of credits)

Common tracker settings (applies to most trackers)

Tracker name

• Tracker Name is a label to help you identify the tracker in Multifeeds.
• It does not change your platform account settings, but it helps keep your GTM setup organized.

Enabled / Paused

• Enabled trackers track events when they happen (and conditions are met).
• Paused trackers are kept in your setup but do not track.

Events

• Events define what customer actions you track (examples: Page View, View Item, Add to Cart, Begin Checkout, Purchase).
• Some trackers support multiple events (multi-event). Others may be single-event depending on tracker type.
• For some trackers (e.g., GA4), certain events may be mandatory (such as page_view).

Choosing the right conversion event (funnel tip)

If your campaigns are new or have low purchase volume, consider optimizing with a “micro conversion” first (e.g., Add to Cart or Begin Checkout) because it happens more often and provides more data for the ads platform to learn.

After the campaign stabilizes and you get enough volume, you can switch the primary conversion goal to Purchase.

Market tracking options (advanced tracking controls)

These options let you control where and when the tracker tracks:

• Only track on specific currency
  • Use this if you want tracking to run only for a selected store currency.
  • Option: Whitelist non-currency contexts (useful if some pages/contexts don’t provide currency but you still want tracking).
• Only track on specific URL pattern (regex)
  • Use this if you only want tracking to run on matching URLs.
  • Option: Whitelist checkout pages (ensures checkout-related URLs are still included when URL filtering is enabled).

Example: tracking different markets with URL pattern / currency filters

If your store has multiple localized storefronts (e.g., fr.mystore.com    in EUR and us.mystore.com    in USD) and each market is managed by a different ads account, you can prevent data mixing by limiting a tracker to a market using:

• Specific currency (EUR vs USD), and/or
• Specific URL pattern (e.g., fr.mystore.com   )

Do note that there are cases, for example use of URL subpath of a single domain, in which the checkout page URL pattern could be different from other pages of the market.

In those cases it might be desired to turn on the Skip URL check on checkout pages so the tags are fired when the URL matches OR when the visitor is on the checkout page regardless of the market. Should only be used in combination with the currency filter.

Consent settings

Use consent settings if you need trackers to track only after the correct user consent is granted.

• Not set
  • Default behavior (no extra consent gating).
• No additional consent required
  • The tracker is allowed to track without checking additional consent types.
• Require additional consent
  • The tracker tracks only when the specified consent types are granted.

Learn more about how Multifeeds handle consent here (https://docs.woolytech.com/article/227-consent-and-tracking)

Item id template

Many trackers have this setting, which is where you align the IDs being fired with the IDs stored in the ads platform. Matching them is very important, or the ads plaform (Google, Facebook, etc.) won't be able to match the conversions (or remarketing events) with products in their database (Google Merchant Center, Facebook catalog, etc.).

Some common Item ID formats:

• shopify_XX_{product_id}_{variant_id}. XX is a 2-letter country code. This format is used by the Google Youtube channel app.
• {product_id}_{variant_id}
• {variant_id}
• {sku}
• Custom ids that are stored in metafields

For Google Ads remarketing tags, the item ID in tag has another option which is to match against item group ID in product feeds.

Most feed apps use the product ID as the item group ID as in Shopify, variants of a product is a native equivalence to the item groups in Google Shopping. Because of this, the item ID in the remarketing tags could be set to use Product ID.

Conversion value type

When a purchase is made as an order, you have two options to set the conversion value to

• Total price (include duties, shipping, and taxes)
• Subtotal price (before duties, shipping, and taxes) - pick this if you want to focus on the sale value of the products and leave out the duties, shipping, and taxes which might be not relevant to your business

Monthly credits (billed monthly)

What are “monthly credits”?

• Monthly credits are a monthly allowance that represents how many trackers you can run.
• They are billed monthly (if you have exceeded the freemium credits and subscribed for extra).
• Your subscription price include Trackers add-on, which determines how many monthly credits you receive.

Freemium credits

• Every shop includes 6 monthly credits by default ($6/month equivalent).

GA4 “first 1 free” rule

• The first GA4 Web tracker is free each billing cycle.
• This applies only to GA4 Web (Client) trackers.

Pricing (monthly credits per tracker)

Examples

• Pinterest (1) + Google Ads Conversion (1) → uses 2/6 monthly credits (freemium).
• Pay $33/month → you receive 33 monthly credits (plan-dependent).
• GA4 Web installed first → GA4 Web “first 1 free” applies → that GA4 Web tracker contributes 0 monthly credits usage for the first one.

FAQ

Question: Are monthly credits a one-time payment?

No. Monthly credits are billed monthly (recurring).

For example, 10 monthly credits means 

10/month, not a one−time 10 payment.

Question: If I remove a tracker, do I get monthly credits back?

Removing a tracker reduces your monthly usage, freeing monthly credits you can use for other trackers in the same billing cycle.

Question: I have just upgraded to have 10 credits and now I need 5 more. Does upgrading to 15 credits mean I have to pay twice?

No — you don’t pay twice for the same period.

When you upgrade from 10 → 15 monthly credits , Shopify cancels the previous recurring charge and replaces it with the new one. Per Shopify’s prorating rules for app subscription upgrades, you’re charged:

• Your original plan amount for the start of the billing cycle, plus
• A prorated amount for the difference between the two plans for the remaining days in the cycle.So you pay only the prorated difference to move to 15 monthly credits for the rest of the current billing cycle, and then going forward you’ll be billed the 15-credit plan price each billing cycle.

Example (illustrative):

If your 10-credit plan is $10/month and the 15 − credit plan is $15/month, and you upgrade halfway through the billing cycle, Shopify charges (at the end of the cycle):

$10 + ($15 - $10) (days remaining / days in cycle) = 10 + 5 * (15/30) = $12.5

Reference: Shopify Help Center — App prorating for upgrades/downgrades

https://help.shopify.com/en/manual/your-account/manage-billing/billing-charges/types-of-charges/third-party-charges/app-charges#app-prorating-upgrades-downgrades

Troubleshooting

• “Upgrade required” appears: Your available monthly credits are not enough for the tracker you’re trying to install. Click Add credit to purchase more monthly credits, then retry saving the tracker.
• Usage seems delayed: If you just upgraded or changed trackers, refresh the page to ensure your latest usage is displayed.