Feed editor - Metadata

The feed metadata tab contains the settings that define the feed. It includes

  • Feed name. For your own reference across the app. Feed name is also used in several other places: 
    • As the utm_campaign value by default, allowing traffic by the feed can be shown in Shopify Sessions and Sales attributed to marketing reports.
    • For Google Shopping file feed, the feed name is used for the created feed in GMC.
    • For File feeds, feed name becomes the default file name when you manually download the file from the feed URL.
  • Include multiple variants
    • If not selected, only the first variant that meet the requirements is included. The use case for this is when you have large store, and you want to keep within the Google Merchant limits (default to 150k items).
    • If selected, all the variants that meet the requirements (defined by other settings) are included in the feed and grouped under same item group id. This help enrich your product feed, which will enhance your ads which can lead to better sales.
  • Action for out of stock variants
    • This option has been removed. Use Variant filter expression instead
  • Get stock from locations. You can get the stock data from only specific locations. This is helpful when you are creating feeds for specific locations of a store.
  • Feed format
    • API: using Application Programing Interfaces to send feed to the ads platform. For Google Shopping it is Content API. This generally means faster synchronization. **Please note that this option for Google Shopping does not remove the items from Merchant Center once the corresponding product is removed/excluded from feeds. If that is desired please switch to use one of the file feed options
    • XML, TSV, CSV: feed file options. Feeds will be generated as file in the selected format, with an URL which can be used to create feed in the ads platform.
  • Custom file name. By default the file name is automatically generated, and this is suffice for most market places. In really rare cases the external market place might request the file name to to be customized. Do not change it unless required, and in that case make sure that the file name is unique across all the feed file names in the server.
  • XML template. XML feeds are available in the most common formats
    • RSS 2.0
    • RSS 1.0
    • Atom 1.0
    • Atom 0.3

    Besides, custom formats can also be used by editing the XML template field. The custom template needs a special attribute entry="true" to pinpoint the tag that will contain the product data

  • Advanced usage: Some tokens are accepted inside the template, including the {feed_name}, {now} (time of feed run), {feed_id} (the feed file name) and {domain} (store main domain). These tokens will be replaced with actual data in the generated feed file

    Contact us if you have suggestion for new XML feed formats. However by customizing the XML template, you should be able to generate arbitrary feed formats that you need.


  • Variant filter expression
  • Products filters by variant stock Products can be included in or excluded from the feed depending on quantity in stock.
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