General information

Good advertising starts with good product feeds, so pay more time on your feeds settings and it will pay off.

Where to get more help

First place to seek for help is the chat icon on the bottom right of your screen. You will find both instant answers and be able to seek for more help from our support team - we love to hear from you!

On the feed editor screens you can get more in-context help by hovering and clicking on these "Learn more" buttons

Product groups

Feeds are hosted in product groups. In each product group you define:

  • Which collections to be included. You can include just part of your portfolio in feeds by collections. You can optionally edit collection level feed settings for each of the collections included. With these including collections you can limit the number of products being evaluated for feeds, therefore fit into a lower-priced plan even when your store have large number of products.

Including collections to limit the number of products being evaluated for feeds

  • Which collections to be excluded or customized with collection feed settings.
  • The feeds in the group include all the group's products to Google Merchant Center.

So you need to keep in mind which products that have been included in the group to specify the right feed settings (e.g. Google product category, gender, age group, ...).

Products refer to the products inside your Shopify store. They can include 1 or multiple variants. The app plans have limits on the number of products included, but not variants, so you could have a much better deal if your products have multiple variants.

There is no limit of the number variants (or skus generated) in the different plans of the app

Please differentiate them from items, which are created in product feeds when the feeds run. An item are generally generated from a variant (Google, Facebook feed formats), but could also be generated from a product in hierarchical structure. This way product item will include a parent-child relation of its variants, which can be created with an option in XML feeds.

As the XML feed format is fully customizable, items can have different tag name. Following screenshot show a feed in Atom format (compatible with Google) that has item tag name "entry". The next one show a custom feed that has tag name "product" and children tag name "variants"

Items generated from variants in a "flat" structure
Items generated from products with parent-child relation with its variants in a hierarchical structure

Sometimes it useful to include only some variants in the feeds. By using variant filters, you can choose to feed only the first variant, a specific variant or all variants of a product.

XML template can be fully customizable with your own texts to match target marketplace requirements

Feed runs

This is the process where the app generate the items out of Shopify products and variants data based on the feed settings set at various levels.

In this process, expressions will be evaluated with real data of the product/variant in context to generate corresponding item in the feed.

Feed runs are when we extract data from Shopify and "cook" it with the various feed settings to produce the feeds

Feed runs can be triggered manually, schedule at multiple times of day, or whenever there are feed settings change. API feed runs are triggered for individual products when product data changes (not all of them, please read more about feed types here).

Feed editor

There are 4 level of feed settings, 3 of which are configured in the app. The editor is where you edit settings at the feed level. It should be where you configure most of the settings.

Most of the attributes on the feed editor make use of expressions, so please take some time to get familiar with it here.

The feed editor page sections resemble the way Google organization the product data specifications. It is divided into multiple tabs to be managed more easily:

Feed preview

The feed preview can be access from the Preview button in Feed editor. The feed preview allow you to look at the will-be-generated feed item before saving any setting changes. It takes into accounts all the settings at the collection level and product level if any.

Always preview the feed before saving settings change

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