Search results for trackers

38 articles found

  • Trackers

    Trackers are pre-built tracking configurations that Multifeeds installs into your Google Tag Manager (GTM) container to send events (e.g., Page View, Add to Cart, Purchase) to platforms like Meta

  • Server side tracking

    Server-side tracking sends your store's analytics and ad events through your own tagging server before they reach platforms like Google Analytics 4, Meta, and Google Ads. That improves data accuracy,

  • Add-ons

    Add-ons extend your base plan (product, variant, and feed limits). Most add-ons use monthly purchased credits on your subscription. Some add-ons also include usage charges on your Shopify bill when

  • AWIN tracking

    If you promote your business with affiliates at all, there’s a good chance you use AWIN. It’s a platform that can tie purchases on your website to promotions from specific affiliates, allowing you to

  • Market tracking

    Market tracking options Shopify markets make it extremely easy for merchants to go international by providing multiple localized versions of the storefront. However it also creates a challenge to

  • Pinterest tracker

    Purpose / when to use Use Pinterest Tracker to send ecommerce events to Pinterest for conversion tracking and remarketing audiences. With Multifeeds' Pixel & tracking, setup is simple: create a

  • Facebook Tracker

    Purpose / when to use Use Facebook (Meta) Pixel Tracker to send events to Meta for ads optimization, conversion tracking, and remarketing audiences. With Multifeeds, you can connect multiple pixels

  • Consent and tracking

    This article explains how Multifeeds helps your store follow privacy regulations (such as GDPR and similar laws) by respecting your visitors’ cookie choices, and how to choose between the default

  • Pinterest Ads tracking

    Pinterest has become a popular target advertisement platform. Merchants have been using Multifeeds to create product feeds for Pinterest, and now they can create tracking to measure and optimize the

  • Tracking Change log

    Version 1.0 Beginning of the universe. The tracking content is directly embedded in the custom pixel without a tracking loader. Version 1.1 Minor change in the dataLayer event data. Adding ids to the

  • GA4 web tracker

    Purpose / when to use Use GA4 (Web) Tracker to send ecommerce events to Google Analytics 4 for reporting and attribution. If you don’t have a GA4 account or GA4 property yet, create them first:

  • AWIN (Web) Tracker

    AWIN (Web) Tracker Purpose / when to use Use AWIN (Web) Tracker to track affiliate conversions for AWIN and support your affiliate program attribution. Accurate tracking is crucial for correct

  • Google Ads tracking tags

    Tracking is a very important part of seeing success in Google Ads. Fortunately, and unfortunately, tracking options have gotten more complex over the last few years. That means while you have lots of

  • Pixel tracking & customer privacy

    How does Multifeeds custom pixel works and how does it comply with different laws regarding customer privacy? Shopify Custom pixel Multifeeds pixel is implemented using a Shopify's custom pixel,

  • Item ID in tracking tags

    Item ID matters The item ID in the tags must match the item ID in product feeds, or Google (or Facebook, AWIN, etc.) won't be able to match the conversions (or remarketing events) with products

  • Meta (Facebook) multi pixel tracking

    Adding Meta (Facebook) pixels to your Shopify store is crucial for understanding your customers and optimizing your business for growth, especially when you are promoting your store through social

  • Google Ads Conversion (Web) tracker

    Purpose / when to use Use Google Ads Conversion (Web) Tracker to send conversion events (especially Purchase) to Google Ads for bidding and attribution. Requirements A GTM Web container connected in

  • Google Ads Remarketing (Web) Tracker

    Purpose / when to use Use Google Ads Remarketing (Web) Tracker to build audiences for retargeting and optionally send dynamic remarketing product data. Unlike conversion tracking (usually a single

  • What is first party domain (for server side tracking)

    When you enable server-side tracking in Multifeeds, you can send analytics and ad events through a tagging server on your own hostname instead of a shared WoolyTech domain. Using a first-party

  • Item identity in product feeds and conversion tracking for Shopify store

    Item identity Shopify product ids and variant ids are used commonly to form item ids in product feeds targeting ads platforms. For example, the id generated by Google & Youtube app to synchronize

  • Google Ads tracking tags - Separate or use a single tag across all markets?

    Question: I am setting up Google Ads tracking tags with the Multifeed Google Shopping Feed App. I have 6 markets to manage. Do I need to set up 6 separate purchase tags for each market, or can I use

  • The Power of Server-Side Tracking: Why It’s a Game-Changer for Your Shopify business

    Posted on October 9, 2025 In the ever-evolving world of digital analytics, server-side tracking has emerged as a powerful alternative to traditional client-side tracking. As privacy regulations

  • How to set up Pixel and Tags with the Multifeed Google Shopping Feed App

    Properly setting up tracking pixels and tags is essential for online stores. Accurate tracking optimizes ad performance and drives online sales growth. In this guide, we will walk you through the

  • Google Consent V2

    Question: How does Google Consent V2 work on Shopify for Google Ads tracking tags with the Multifeed Google Shopping Feed app? Answer: Google Consent V2 is designed to gather additional signals from

  • What are the access scopes that the app requires and how they are used?

    To perform its jobs, the app needs to access your data in Shopify on behalf of your store. To be able to do this, it requires some access scopes (or permissions). The app strives to request the

  • Strict Consent Mode

    By default, the tracking setup in the app provides Google consent mode V2 (advanced mode/basic mode), which could be enough for many markets. In this mode, the GTM container is loaded before any

  • UTM parameters in product feeds

    UTM parameters have been a popular way to track performance of online marketing campaigns. It does this with the help of parameters that added to the URL to provide the context information of the

  • How to properly attribute Google Shopping traffic sources in Shopify with utm_medium

    Question: I noticed that the UTM parameters in my Google Shopping product URLs are not being generated correctly. For example, a current URL looks like this:

  • Advanced availability calculation

    The advanced price modification presents a powerful way to derive prices of the products in the feed, taking inputs from Shopify product price, compare at price, product and variant metafields in

  • Google Automated Discounts

    Overview Google Automated Discounts is a powerful program offered through Google Shopping, designed to help Shopify merchants optimize their pricing strategy. By leveraging Google's advanced market

  • Feed editor - Local Product Data

    Use these specifications to format your product information to successfully show your local products on Google. Submit your product data in the right format - it allows you to create successful local

  • Feed editor - Basic product data

    This section explains how the basic data of the item in Google Merchant Center is generated, including the item ID, product title and product description. With expressions, you are free to customize

  • Migrating Google Ads tags from Script Tags to Pixel

    Old tags created with Shopify's script tags The app has supported the option to add Google Ads conversion and remarketing tracking via the Ads menu. Tags created via this process make use of

  • What identification scheme should I use?

    Question: What identification scheme should I use, Shopify global format, product ID or SKU? Answer: Item identification matters. This is a very important question as once chosen, item identification

  • Adding Google Analytics 4 to Shopify

    Adding Google Analytics (GA) to your Shopify store is crucial for understanding your customers and optimizing your business for growth. GA4 could be challenging to get right. With Multifeeds' Pixel

  • The top-recommended affiliate marketing/referral app on Shopify App Store

    Elevate your affiliate marketing with UpPromote Today, we are excited to announce the official partnership with UpPromote! In marketing, one of the biggest causes of concern is reaching and engaging

  • Expressions

    Overview Expressions present a powerful tool to derive values from product data. It is useful to create SEO optimized titles and descriptions, as well as derive arbitrary attributes like tax-included

  • Feed editor - Target

    In this section of the feed editor you specify the target language, countries of sale and the currency for the feed. If the shop is multilingual/multi-currency, the available language and currency